ACG
MENA

2 0 2 6

We Manifest
Culture.

A cultural experience agency — designing, building and delivering experiences, campaigns and brand moments that move people, shape behaviour, and leave an imprint that outlasts the moment.

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Amman Coffee Festival.Coldplay.Andrea Bocelli.Saudi Culture Week Athens.Black Coffee.Yanni.Tom Jones.Nike.Jacquemus.

Our belief

The world doesn't need more events.
It needs more moments that matter.

Experience is not a channel. It is the strategy.

When experience leads, everything else performs better. Social gets richer. PR hits harder. The message becomes a memory. Strategy begins here.

Culture is not a backdrop. It is the brief.

MENA is a living cultural force with its own codes, rhythms, and collective memory. That question isn't a sensitivity check — it is the creative engine.

Momentum is the measure. Not attendance.

We measure what moved after the doors closed: conversations, behaviour, belief, community. That momentum is what we are hired to create.

Our work

Three case studies. Three kinds of proof.

Work that leads, not illustrates. Each chosen because it demonstrates a different dimension of what ACG MENA creates.

Amman Coffee Festival

Jordan had no cultural home for specialty coffee. We built one.

A festival we conceived, own, and operate entirely — not a client brief, but a cultural platform built from conviction. Since 2019, running every year through everything.

Owned IPCultural PlatformCommunityAnnual Programme

What moved

“The festival didn’t just attract coffee lovers. It created a category.”

Not because of marketing spend. Because it means something. That is the definition of cultural momentum — and proof of the rarest capability: originating cultural value, not just producing it.

Saudi Culture Week, Athens

How a nation presents itself to the world is not a logistics problem. It is a design problem.

Every spatial decision is simultaneously cultural diplomacy and brand of nation. ACG MENA was trusted to design and deliver that statement in Athens.

Cultural DiplomacyNation BrandingGovernment

What the experience achieved

“Culturally specific without being exclusive. Completely Saudi. Completely accessible.”

Cultural intelligence is not about compromise — it is about finding the frequencies that resonate across boundaries. When a nation's culture is the product, the experience must be designed with equal care.

Coldplay

The world's biggest band. Our production. Zero margin for error.

Delivering Coldplay in MENA means matching the standard audiences who've seen them in Wembley, São Paulo, and Tokyo will compare against. Not similar. Equal.

Live ConcertArena ProductionTechnical

What this proves

“Everything is witnessed. Everything is remembered. Nothing can be quietly fixed the next day.”

Coldplay, Andrea Bocelli, Yanni, Tom Jones, Black Coffee, the HRH Crown Prince Wedding — proof of delivery at the level where the stakes are absolute.

Further work.

A selection from a broader portfolio

Amman Coffee Festival

Owned IP · Jordan

Coldplay

Live Production · MENA

Andrea Bocelli

Orchestral Concert · MENA

Black Coffee

Immersive Experience · MENA

Yanni

Live Performance · MENA

Tom Jones

Live Concert · MENA

HRH Crown Prince Wedding

Ceremonial · Jordan

MENA Climate Week KSA

Purpose Experience · KSA

COP 16 Greening Arabia

Climate Experience · KSA

Saudi Culture Week Athens

Nation Branding · Greece

Nike

Brand Activation · MENA

Jacquemus London

Luxury Brand Moment · UK

How we work

The Cultural Momentum Method™

Every brief begins with a cultural question, not a logistics plan. Six stages that turn that question into momentum.

Cultural Mapping

We map the audience's identity, communities, and codes before a single idea is conceived. Cultural intelligence, not just research.

Experience Architecture

We design the emotional journey before the space. The feeling blueprint precedes every creative brief.

World Building

Architecture, narrative, technology, and performance as one integrated system — not separate departments.

Moment Manifestation

Obsessed with the detail that makes someone stop. The surprise that makes them share. Where craft becomes culture.

Momentum Amplification

Every experience engineered to keep moving after the doors close: earned media, social, cultural conversation.

Impact Intelligence

Emotional connection, behaviour change, affinity, earned reach. Not just attendance or survey scores.

The people behind the moments

Not a roster.
A record.

Not by their title. By what they have proven they can do.

Anton Bakrejian

Founder

The architect of ACG MENA's cultural vision. Built the Amman Coffee Festival from an idea into Jordan's defining specialty coffee platform. Leads strategy and client vision.

Linda Gordon

Head of Projects

Delivered the London Olympics, the FIFA World Cup, and Dubai Expo. No project scale exceeds her reference points — and no complexity she hasn't navigated at the highest level.

Racha Tarazi

Chief Creative

Led projects in New York, Paris, London, Amsterdam, and Dubai. Designs interdisciplinary environments where architecture, narrative, and technology converge into a single experience.

Patrick Schot

Head of Technology

Delivered complex interdisciplinary projects for Shell, BMW, and Nike globally. Leads the operational architecture behind ACG's most technically demanding productions.

Amjad Marrar

Director of Technology

Leads 100+ in-house technical experts. Has delivered concerts, exhibitions, and spectacles where technical failure is not an option — and hasn't had one.

Rania Tarazi

Chief Architect

20+ years of award-winning architectural and interior design. Designs spaces that function as experiences — where every spatial decision carries emotional weight.

ACG Talent

The people who
build the moments.

Vetted professionals for event agencies and brands across MENA. Matched and placed in under four weeks.

Short Term

Event-specific professionals for a defined production window.

Long Term

Programmes, seasons, and multi-event calendars.

Permanent

Strategic hires for agencies and brands building in-house.

Request talent

The Brief

Not a translation.
A brief.

Market-ready Arabic for KSA, UAE, Jordan and Egypt. Dialect, cultural risk, the calendar. ACG MENA’s campaign desk.

Pack $249

One market. Dialect-true Arabic.

Sprint $599

Three markets. What changes in each.

Desk $399/mo

The run layer. Agents draft. ACG signs.

Enter The Brief

Our presence

MENA-rooted.
Globally fluent.

Five strategic offices at the intersection of MENA's most significant cultural and economic growth stories — backed by global delivery capability and a partner network that extends our reach without compromising quality.

We are not a global agency with a local office. We are a MENA-native agency with global reach — and that distinction is the only one that matters.

Strategic partners

Design Ideas Studio — Architectural & spatial design excellence

Triad AV Solutions — Technical production & AV systems

AmmanRegional Headquarters · Jordan

RiyadhSaudi Arabia · Vision 2030 epicentre

Abu DhabiUAE · Cultural & corporate hub

AmsterdamEurope · International gateway

BaghdadIraq · Frontier market

Let's build
something
that lasts.

Not just an event. Not just a campaign. A cultural moment that moves people, leaves an imprint, and creates momentum that outlasts the experience itself.

ACG|MENA

Get in touch

Emailinfo@acgmena.com

Websitewww.acgmena.com

Jordan+962 795 544 669

Saudi Arabia+966 549 818 426

UAE+971 502 537 723

ACGMENA

The world doesn't need more events.It needs more moments that matter.